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Is your website really as good as you think?

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February 23, 2015 4:49 pm

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As professionals in the business of web design and development and online marketing, we are quick to recognise cool designs and great use of technology, but equally quick to spot the ones that are old fashioned and use outdated methods.

What we recognize more and more often though, is the lack of understanding from many business owners of what differentiates a great or good website from an average or poor one. Even worse, is they don’t know it’s potentially losing them customers.

Following are some common bad web design elements or poor web development methods that could be affecting your sites Google ranking, your customers impression of you, and ultimately, your sales. You only have a small window of opportunity to impress a potential customer – so make sure your website is doing it’s job!

7 WEBSITE NO NO’S THAT COULD BE HARMING YOUR BUSINESS

1. Poor image quality Probably the most common flaw on websites is poor image quality. Images include logos, photography, graphics and buttons. Bad image quality could make the impression that you don’t offer a quality product. Or simply, they can’t view your product or service clearly, which can lead to frustration.

2. Poor page layout If there are huge gaps between headings and content, or there is simply no alignment then it can make your site look a little shoddy overall. Again, it’s very common, particularly on e-commerce sites because usually a template is being used and has not been customized in any way. Instead of being impressed by your product and other important information, your customers may wonder why there is a huge gap on the page, thinking the site is broken perhaps. You need to wow your potential customers by drawing their eye to your amazing product or service, and look professional, and not let them be distracted by bad design.

3. Slow website page loading times If your website takes a long time to load pictures and content once you’re on the site, there are some issues to resolve. Obviously if you’re on a slow connection or there is a server issue that can’t be helped. You’d be surprised at how many people don’t wait for a site to fully load if they’re just trying to get some quick product info. Consumers are usually time poor and don’t have the patience to wait.

4. Complicated navigation or content overload When you land on a website, it’s best to stick to around 2 – 3 key pieces of information. The navigation should be clear and easy – simple! You don’t want your potential customers to be confused about what the company offers, and what you specialize in. You want them to find the information they need and take an action.

5. Non-responsive websites A site may look and operate well on a laptop, but when you visit it on your mobile, you can’t read it as the website has been squashed to fit that screen, meaning it’s not responsive. If a consumer can’t read the content on your website, they’re more likely than not to leave and find another provider, especially if they’re on their mobile.

6. Bad mobile experience The navigation and call to action buttons need to be easy for people to press on. You also don’t want content extending outside the margins of the screen. Long sign up processes or the need to input too much information should also be avoided. Phone numbers should be clickable.

7. Using images instead of text A lot of older sites use images for text when SEO wasn’t as important as it is today. If your website header, or intro text is one big image, rather than net text, then it’s probably harming your search engine ranking.

7 Bad Website Design and Dev Methods Image source: Divine Digital

Two of our recent clients who had many if not all of the above issues, have seen the benefits of updating their old websites:

UPDATING TO A RESPONSIVE WEBSITE

We updated an old restaurant website by creating a new responsive site with a modern design. They are now able to provide a great user experience to the largest part of their user base – mobile phone users.

MODERN AND EASY TO NAVIGATE

Our client in the building industry is receiving more interest from customers having updated to a modern clean fresh design that not only stands out from most the competition, but is now search engine friendly and easy to navigate.

Professional web design and development can help your business grow, and done correctly, it should see you well for years to come without costing you customers, or costing you a fortune.

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