Relevant news and information related to online marketing, web design and development, e-commerce and social media for small businesses and beyond.
Published by Louise Theo
November 23, 2015 7:19 pm
Tags: consumer expectations, customers, demographics, incentives, online marketing, target audience, trend watching
It seems obvious, but meeting and exceeding your consumer expectations is vital.However, at a recent conference we attended, TrendWatching.com said that customers’ expectations were not always being met. On top of that, consumers these days feel that businesses owe them something.Meeting or exceeding consumer expectations will not only help you attract... View Article
Published by Louise Theo
March 25, 2015 4:14 pm
Tags: boosted post, facebook, google adwords, online marketing, search engine optimisation, seo, small business. online advertising, social media, target audience
As a small business owner, you need to wear a lot of different hats in order to manage all aspects of your business. When it comes to donning the marketing and advertising hat, some people feel so daunted by it, they try to avoid it all together. This does not... View Article