Relevant news and information related to online marketing, web design and development, e-commerce and social media for small businesses and beyond.
March 14, 2019 11:35 am
Sometimes I get asked “does my business really need a website?” Well, I’m sure no-one reading this will be at all surprised that my response is always a big fat YES! I’m awfully biased, because I am in the business of creating websites. However, I have very good reasons why... View Article
August 15, 2018 3:54 pm
Tags: google analyticsAn often overlooked area for business owners is looking at website traffic reports. It’s an easy task to shove down the priority list, right? I’m talking about Google Analytics, which is easy to set up at the beginning of your website launch, but logging in and interpreting the stats can... View Article
July 20, 2017 4:54 pm
Tags: logo designA worrying number of business owners are creating their own logo. I’ve seen 3 just this past week. Can you guess what these business owners have in common? They all admitted in their own way that their logo isn’t up to scratch. If you are part of a networking group or... View Article
November 23, 2015 7:19 pm
Tags: consumer expectations, customers, demographics, incentives, online marketing, target audience, trend watchingIt seems obvious, but meeting and exceeding your consumer expectations is vital.However, at a recent conference we attended, TrendWatching.com said that customers’ expectations were not always being met. On top of that, consumers these days feel that businesses owe them something.Meeting or exceeding consumer expectations will not only help you attract... View Article
November 19, 2015 5:51 pm
Tags: branding, free stock imagery, images, photographer, photos, stock photography, Web DesignPhotos have always evoked emotions and responses, and with online connectivity now the norm, we see hundreds of images a day. If you’re a business owner, images on your website and social media pages can showcase your brand personality in a matter of seconds.High quality images are ESPECIALLY important if... View Article
March 25, 2015 4:14 pm
Tags: boosted post, facebook, google adwords, online marketing, search engine optimisation, seo, small business. online advertising, social media, target audienceAs a small business owner, you need to wear a lot of different hats in order to manage all aspects of your business. When it comes to donning the marketing and advertising hat, some people feel so daunted by it, they try to avoid it all together. This does not... View Article