Consumer expectation gap

Published by Louise Theo

November 23, 2015 7:19 pm

It seems obvious, but meeting and exceeding your consumer expectations is vital.

However, at a recent conference we attended, TrendWatching.com said that customers’ expectations were not always being met. On top of that, consumers these days feel that businesses owe them something.

Meeting or exceeding consumer expectations will not only help you attract more customers through positive word of mouth, but it should also help you retain your customers if all of their needs are being met by your business. 

You can also promote how you meet customers expectations through your marketing and advertising, and target your audience better once you understand what their expectations are. 

Below we have put together some thought starters on the types of things you could look at including in your marketing, using the 4 expectation gaps identified by Trend Watching.